Live Gamer Payments by Skrill Helps Optimize Revenue with Chargeback Protection, Advanced Item Merchandising Features and Global Payments Reach
NEW YORK, LONDON, MAY 10, 2010 – Live Gamer (www.livegamer.com), the trusted, total revenue solution for the interactive entertainment industry, and Skrill (www.skrill.com), which operates the payment provider Moneybookers, today announced a preferred payments partnership creating a sophisticated, end-to-end monetization engine tailored for online game publishers.
By seamlessly integrating Moneybookers’ secure, real-time payments platform with Live Gamer’s total commerce solution, Live Gamer Payments by Skrill offers game publishers and developers a one-stop solution for driving online revenues, maximizing user acquisition and retention, developing and managing digital item sales, increasing user engagement and much more.
Tap new revenue opportunities
The combined turnkey, multi-platform service gives publishers and developers instant access to new markets with over 100 payment methods in 200 countries and territories. Live Gamer Payments by Skrill offers localized, country-specific payment methods including bank transfer and debit instruments, in addition to global credit/debit, mobile payments, pre-paid cards, Facebook credits and more. Additionally, Skrill’s digital wallet offers customers an easy ‘password only’ payment method, tailored for micro payments and set to increase merchant’s retention rates. Settlement can be conducted in 41 local currencies.
Monetize more users
With flexible business models including one-time transactions, recurring payments and “freemium” support, local payment recognition, payment flow optimization and Skrill’s chargeback protection, game publishers are now able to increase conversion rates more effectively while eliminating fraud risk.
In addition, Live Gamer and Skrill also help publishers acquire new users via targeted marketing programs to Skrill’s 17 million digital wallet users.
Increase average revenue per paying user (ARPU) Going beyond payments, the combined service offers a complete virtual economy management platform, including advanced merchandising tools and an industry-leading transactional analytics system. With deep insights into user data, publishers can optimize their digital sales strategy and increase ARPU. Publishers are also able to easily manage and price thousands of SKUs including digital media, virtual goods or even physical product, as well as create discounts, coupons and bundles.
Outsource liability and reduce CapEx investments Publishers are able to tap into the service with one contract and one simple price. With the ability to accept payments globally and receive settlements instantly via one central reconciliation engine into nominated local currency accounts, Live Gamer Payments by Skrill can make exchange rate risk hedging obsolete. It also includes payout functionality to any kind of suppliers, affiliates or customers. Moneybookers is a licensed e-money transmitter, and the service is fully PCI Level 1 certified.
Integrate with SaaS simplicity
The secure, compliant, and fully managed SaaS delivery service offers easy integration, allowing publishers to get up and running with global payments and item management capabilities in no time.
“By partnering with Skrill we’re able to offer game publishers a true one-stop solution for monetization and revenue generation that achieves global strategic goals of acquiring new users, improving conversion rates and optimizing average revenue per user,” said Andrew Schneider, President of Live Gamer. “From comprehensive payment method support to virtual economy optimization, no other solution is as feature rich and easy to use as Live Gamer Payments by Skrill.”
“It’s an exciting time for games publishers as the global market goes from strength to strength,” said Martin Ott, co-CEO of Skrill Holdings. “However, for publishers to realize their true potential and generate maximum revenues, it’s vital they can offer a truly reliable and secure payment option in multiple languages with local options. Our partnership with Live Gamer offers a highly cost effective, one stop shop payment solution allowing publishers to optimize their revenue streams and market to new and existing users.”