London, 14/03/2013 – Skrill, one of Europe’s largest online payment systems providers, has announced a partnership with loyalty and reward specialist Initial Rewards, to launch a best-in-class loyalty point store for Skrill’s VIP customers.

Joseph Hall, Vice President of Leisure and Entertainment said “The new store will allow us to offer a unique rewards scheme to all of our VIP customers, giving them incentive to keep using Skrill and building on our differentiation in the wider market place.”

Initial Rewards is an industry leader in B2C loyalty schemes providing loyalty point stores, prize fulfilment, VIP gifting and customer retention programmes to hundreds of global companies. The partnership with Skrill includes the launch of a loyalty point store through which Skrill customers will be able to use points earned to purchase cash bonuses as well as products from top name consumer brands.

The new VIP store is part of Skrill’s on going commitment to rewarding customers and building loyalty.

Lee Reuben, Managing Director of Initial Rewards, said of the partnership, “We’ve had a long-standing solid relationship with Skrill, and this partnership will allow us to serve its customers more effectively.”

The new store launched on 21 February 2013 and can be found at http://skrill.com/vip/vip-store/